[Comprehensive Technology Report] On July 14th, according to foreign media reports, despite a series of issues related to Apple Intelligence and the lack of new hardware, Tim Cook, CEO of Apple, will not be fired. He has significantly contributed to the company’s development.
Foreign media have criticized Cook for his mistakes in the release of Apple Intelligence, as well as his perceived lack of product expertise, even contrasting him sharply with former CEO Steve Jobs. Experts and analysts have occasionally called for Cook’s dismissal. According to Bloomberg, the Apple board of directors has firmly stated that Cook should be dismissed.
Despite the stock price of Apple falling by 16% in 2025, overall, its growth rate was still about 1500% higher than when Cook took over as CEO. Some so-called loyalists to Cook within the Apple board include Arthur Levinson, Susan Vaughan, and Ronald Hoag, who rarely interfere in the company’s operations.
It is worth mentioning that the current chairperson of the Apple board, Levinson, will step down—as he has surpassed the age recommended for retirement by the board. This means Cook might take over the chairman position, reportedly making him “more tightly controlled” over the iPhone manufacturer. (Science and Harmony)